This project focuses on creating a cohesive and versatile brand identity for Ivana Ruggiero, an HR Manager and freelance German teacher based in Berlin. The logo and visual identity reflect her professionalism in human resources while also conveying the warmth and approachability of her language teaching. By blending modern, clean design elements with subtle cultural and educational motifs, the brand captures the essence of Ivana’s dual expertise: helping people thrive in both their careers and language skills.
